Ecommerce for small businesses
Ecommerce web design is now very easy for all small businesses to try. Initially you will need to do some ecommerce research into how your ecommerce competitiors are selling their products - how they categorise them, what type of images they use, what type of navigation they use, how they are priced, how they delivery your products etc. Once this is complete you have to ask yourself a question - do I have the time to dedicate to an ecommerce venture. If yes then great as you will need lots initially to get started. I would recommend starting with completing aspreadsheet of all products you want to put onto your ecommerce website. You will also need to have columns within the spreadsheet for different product attributes - sizes, colours, images, cost, SKU numbers etc. On completion of the spreadsheet you will need to ensure your images are of suitable quality and lisgthing is the key. So many ecommerce web designs fall at this point and fail to do their products justice with decent photography. Trial and error is the most cost effective way of achieveing your goals, as you can keep changing the lighing environment until you find one that suits, or you can ask for the help of a local professional to help you get initially set up. After you have suitable images you can now fill in this column of the spreadsheet.
Once you have your spreadsheet complete there are many packages online that will let you test the market and upload your .csv file. Remember the more unique your products the more easily they will rank in Google and hence achieve a greater ROI.
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